Over 200 million people use ChatGPT every month. When they ask it for product recommendations, service providers, or expert opinions — which brands does it name? Increasingly, the answer depends on deliberate GEO optimisation.
The strategies below are ranked roughly by impact and ease of implementation. Start at the top.
01Highest Impact
01. Add JSON-LD Schema Markup
ChatGPT's web browsing and Bing-backed retrieval both use structured data to understand what a page is about. Adding Organization, FAQPage, and Article JSON-LD schemas to your site can meaningfully increase how often you're cited for branded and informational queries. Start with FAQPage — questions and answers are extremely high-signal for AI citation.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is GEO optimization?",
"acceptedAnswer": {
"@type": "Answer",
"text": "GEO is the practice of optimising..."
}
}]
}
02Quick Win
02. Create an llms.txt File
Place a plain-text file at yoursite.com/llms.txt. This is an emerging standard (similar to robots.txt) that tells AI crawlers what your site is about, which pages are most important, and how you want to be described. ChatGPT-5 and Perplexity both respect llms.txt directives in crawl mode. Visovra can auto-generate this file for you.
# llms.txt
# About this site
> Visovra is a GEO platform that measures
and improves AI citation scores.
## Key Pages
- /: Homepage — GEO Score platform overview
- /pricing: Plans and pricing
- /blog: GEO optimization guides
03Content
03. Write Clear, Definitive Answers
AI models prefer content that directly answers a question without hedging. Write in clear declarative sentences. Avoid burying the answer in vague introductions. The ideal content pattern: state the answer in the first sentence, then explain the why and how. Content that says "X is Y because Z" gets cited far more often than content that says "X can sometimes be Y in certain contexts."
04Authority
04. Strengthen E-E-A-T Signals
Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) are signals that AI models use to determine citation worthiness. Practical improvements: add author bios with credentials to all blog posts, add an About page explaining who built the product and why, add real customer testimonials with names, add external links to credible sources in your content.
05Technical
05. Fix Your Core Web Vitals
ChatGPT's Bing-backed retrieval ranks pages partly on Core Web Vitals. If your Largest Contentful Paint (LCP) is over 2.5 seconds, Cumulative Layout Shift (CLS) over 0.1, or Interaction to Next Paint (INP) over 200ms, your site is penalised. Run a PageSpeed Insights check and fix the 2–3 highest-impact issues. Common quick wins: add size attributes to all images, preconnect to critical CDNs, and defer non-critical JavaScript.
06Content
06. Add a Comprehensive FAQ Section
AI models love FAQ-style content. Write a dedicated FAQ page or section that covers 10–20 questions your target audience actually asks. Make each question an exact match to what someone might type into ChatGPT. Then mark it up with FAQPage JSON-LD schema. This combination — clear Q&A content plus structured data — is one of the strongest GEO signals you can create.
07Backlinks
07. Get Cited by Other Authoritative Sites
AI models don't just crawl your site — they infer authority from the web's link graph. Sites that are linked from authoritative sources (news publications, government sites, universities, established industry blogs) get cited more often. The tactics that work for high-quality link building (original research, data studies, guest posts on tier-1 publications) also improve your GEO Score.
08Freshness
08. Keep Content Up to Date
AI models — particularly those with web access — weight recency. A post dated 2024 that covers the same topic as a post dated 2026 will usually lose. Update your key landing pages and blog posts with a "Last updated" date when you refresh them. Add a changelog or revision note at the top of long-form guides when you make significant updates.
09Measurement
09. Test Your Citation Rates Regularly
GEO optimisation is an ongoing practice, not a one-time fix. Track your GEO Score across all 5 platforms monthly. When your score drops, investigate which platform changed. When you make content or technical changes, retest within 2–3 weeks to confirm impact. Visovra automates this with weekly GEO Score tracking across ChatGPT, Gemini, Perplexity, Claude, and Copilot.
At a glance
| # | STRATEGY | EFFORT | IMPACT |
|---|
| 01 | JSON-LD Schema | Low | Very High |
| 02 | llms.txt | Low | High |
| 03 | Definitive Content | Medium | High |
| 04 | E-E-A-T Signals | Medium | High |
| 05 | Core Web Vitals | Medium | Medium |
| 06 | FAQ Section | Low | High |
| 07 | Authority Backlinks | High | Very High |
| 08 | Content Freshness | Low | Medium |
| 09 | GEO Score Tracking | Low | Ongoing |
See exactly where you rank right now
Visovra runs live queries against all 9 strategies above and scores your site across ChatGPT, Gemini, Perplexity, Claude, and Copilot — in under 60 seconds.
Get My Free GEO Score →